Grand Tech is leading engineering services providers in Egypt and one of the reputed privately held companies in the country. Renowned for their comprehensive range of engineering solutions, they have a rich history of successful projects across various sectors.
Challenges and Objectives:
Market Expansion: Grand Tech sought to broaden its market reach, targeting new sectors and geographies to diversify its client base and tap into new revenue streams.
Customer Acquisition and Retention: The need to attract new customers while retaining existing ones was paramount, necessitating enhanced engagement strategies and improved customer experiences.
Brand-Reflective Website: The existing digital presence of Grand Tech did not fully encapsulate the breadth of their capabilities and achievements. A website was crucial to accurately reflect their brand and showcase their extensive portfolio of projects.
CreMedia Solutions:
Responsive Design: We developed a highly responsive, mobile-optimized website ensuring seamless access across all devices, crucial for today’s mobile-first audience.
Intuitive Navigation: The website features an intuitive navigation structure, allowing users to easily find information about services, projects, and the company’s background.
Showcasing Projects: A dedicated section for portfolio galleries was created to highlight Grand Tech’s previous projects, categorized by service type for easy browsing.
Results and Impact:
The launch of the newly developed website marked a significant milestone for Grand Tech in their digital transformation journey. The user-friendly design and enriched content structure led to an immediate increase in website traffic, with a notable improvement in user engagement metrics. The portfolio galleries, in particular, became a key tool in client discussions, facilitating a better understanding of Grand Tech’s capabilities and resulting in an uptick in inquiries from potential clients.