eCommerce website redesign
Client Overview:
Latvijas Liellops is a corporative society that brings together 13 beef cattle breeders from all over Latvia. Their aim is to provide quality grass-fed beef to local Latvian consumers with fresh meet delivery every week.
Challenges and Objectives:
Latvijas Liellops faced several issues with their existing website. Some of them were:
- Outdated website – The company’s previous website was not optimized with many outdated plugins, missing sections and static elements
- Lack of Mobile Responsiveness: The website failed to adapt to various screen sizes, particularly mobile devices, leading to a compromised user experience with excessive side and background imagery overshadowing the essential content.
- Limited Reach: Despite a strong local customer base, Latvijas Liellops sought to expand its reach across Latvia’s region but was hindered by its outdated online platform.
- Online Presence: The existing website was plagued with issues such as poor-quality images, slow loading speeds, and broken translations which failed to engage visitors or convert them into leads.
Solution Strategy:
To overcome these challenges and transform Latvijas Liellops online presence, the following strategic solutions were employed:
- eCommerce Website Redesign: A new, functional, and engaging eCommerce website was developed to facilitate quick, easy, and efficient sales processes, enhancing the overall customer experience.
- Optimized User Flow: The website’s user flow was redesigned to ensure customers could find what they were looking for with minimal clicks and page visits, streamlining the shopping experience.
- Responsive Design Implementation: The website was made fully responsive, ensuring that all content, images, and functionalities were properly displayed across various devices, including computers, laptops, tablets, and mobile phones.
- Multi language content: We introduced new languages for customer convenience
Results and Impact:
The redevelopment of Latvijas Liellops eCommerce website led to significant improvements in its online presence and customer engagement:
- Professional and Appealing Website: The new website showcased a visually appealing and professional design, accurately reflecting the company’s brand and quality of products.
- Enhanced Navigation and Content: Improved website navigation and clearly presented content facilitated a better understanding of the product offerings, making it easier for customers to make informed purchasing decisions.
- Device Compatibility: With the implementation of responsive design, the website offered optimal navigation and viewing experiences across all devices, enhancing user engagement.
Client Testimonial:
The site looks 15x better, I would say the most professional site of all.
It’s cool that there’s a ribbon at the top announcing free deliveries.
Everything is great – you can see the products straight ahead. Then there is a description of the corporate (big plus for the family picture). Favourite products and the reviews are super.
All in all everything has been given a great update, I like it very much!