Client Overview:
CH1 Turfing and Landscaping is a UK based gardening service provider, targeting mainly Chester area.Challenges and Objectives:
CH1 Turfing and Landscaping sought to expand its business model by launching an eCommerce website. Their goals included:- Dual Offering Platform: CH1 aimed to provide an integrated platform where customers could access both their professional landscaping services and a range of gardening-related products.
- Content Management: The ability to frequently update content, add new pages, and upload images showcasing their landscaping projects was essential for ongoing site vitality and customer engagement.
- Mobile-Friendly Design: Recognizing the importance of mobile traffic, CH1 required a responsive website design that would adapt seamlessly to various devices, ensuring an optimal user experience.
- Search Engine Visibility: Achieving a high ranking in search engine results for gardening and landscaping services in the Chester area was critical for attracting local clientele.
CreMedia Approach:
To meet CH1’s objectives, a multifaceted approach to the website’s development and optimization was undertaken:- Tailored eCommerce Solution: A suitable eCommerce platform was chosen to align with CH1’s business needs, facilitating a seamless integration of service offerings and product sales. The platform was selected for its flexibility, ease of content management, and scalability.
- Responsive Web Design: The website was designed with a mobile-first approach, ensuring that all elements – from navigation to content display – were optimized for a wide range of devices, including smartphones, tablets, and desktops.
- SEO-Driven Content Strategy: Collaborating closely with CH1, our content writers and SEO specialists crafted high-quality, search engine optimized content. This included conducting a thorough audit and keyword research to identify relevant search terms that were then integrated into product pages, blog posts, and service descriptions to enhance the site’s visibility and ranking.
- Conversion-Centered Design: The website’s layout and user interface were strategically developed to guide visitors towards booking landscaping services. Calls-to-action (CTAs), contact forms, and booking options were prominently placed to facilitate lead generation and conversions.
Results and Impact:
The deployment of the new eCommerce website for CH1 Turfing and Landscaping led to significant achievements:- Comprehensive Service and Product Platform: The website successfully combined CH1’s landscaping services with an online store for gardening products, providing a one-stop solution for customers.
- Enhanced Site Usability: The responsive design ensured that the website delivered an excellent user experience across all devices, leading to increased engagement and lower bounce rates.
- Improved Search Engine Ranking: The strategic inclusion of SEO-optimized content significantly boosted the website’s visibility on search engines, particularly for targeted keywords related to gardening and landscaping services in the Chester area.
- Increased Conversions: The conversion-centered design elements effectively encouraged site visitors to engage with CH1’s services, leading to an uptick in bookings and inquiries.
