Imagine a customer going into your store, office or studio – just to find it untidy, everything is covered with dust, poor lighting, poor ventilation & nobody is there at the reception desk to welcome them or answer their queries!
Poor maintenance of your place of business immediately signals to your potential customers that you’re not trustworthy enough to pay for your services.
That’s exactly how searchers feel when they look in Google Maps for a local business or service they need and then find your poorly maintained GMB (Google My Business) listing.
Guess what? Nowadays, your online presence is no different than your physical presence.
The larger, well-established businesses have realized a long time ago the importance of digital marketing – and the impact is even harder on marketing for small businesses, as probably the first time your potential customers know about you is through their phone screens, specifically on the Google Maps app.
We don’t need to introduce Google as the most powerful search engine in the world & I’m sure you use it almost (if not) daily for one reason or another.
When it comes to local marketing for small businesses, local searchers love to ask Google where & how to go, what are the best places around to get their desired service or product.
Google My Business is the gold mine to marketing for small businesses – it delivers searchers to your door who are most qualified to be converted into customers as they already have the intent to buy and are searching for you!
All this value is delivered to you free of charge, all you need to do is presenting correct, accurate, updated information about your business, it’s THAT simple!
However, as the competition rises on the digital scene, the rules of the game are becoming less simple, and it takes a true player to win the valuable attention of a customer who is overwhelmed and bombarded by marketing everywhere.
So, before thinking of a marketing strategy to get more customers, first things first, the basic is to present the right and accurate information about your business, and give to both Google and searchers signals that your business is alive and running.
In most cases, you’d be busy with all other aspects of running your business, that’s when a digital marketing agency like CreMedia Global comes to the scene into marketing for small businesses.
We can help small business owners through the process of claiming and verifying their listings on local guides platforms, specially Google My Business & Google Maps.
We can also take it further into optimizing your listing and working on ranking it higher in search results, as well as integrating it with other social media platforms for maximum visibility & credibility to your customers.
Check out our other rich articles help you optimize your online presence. 👀
Or contact us any query or if you need a customized need. 👍🏼