Client Overview:
Murano stone was established in 2010 with a passion for cladding to fulfil the market needs of a local brand for artificial stone veneers inspired by nature. Murano stone strives to provide Egypt , MENA and Africa regions with artistic High-end light weight concrete products using the technologies.Challenges and Objectives:
Murano Stone aimed to fulfill the market needs for artificial stone veneers inspired by nature. They sought to extend their reach within Egypt, the MENA region, and Africa with their high-end, lightweight concrete products. The challenges they faced included:- Brand-Reflective eCommerce Platform: The need for an eCommerce website that accurately reflects the Murano Stone brand and caters to both B2B and B2C markets.
- Unified Product Offering: Combining their diverse range of stone and home accessories collections within a single, cohesive online platform.
- Service Application Integration: Incorporating an application form for their installation services directly on the website to streamline the process for clients.
- B2B Service Accessibility: Providing a dedicated form for B2B services to facilitate professional inquiries and partnerships.
CreMedia Approach:
To address these challenges, a comprehensive approach to the website’s design and functionality was undertaken:- Intuitive Design and Navigation: The design team developed a solution that seamlessly integrated the Murano Stone collection and home accessories collection. This was achieved through an easy-to-navigate menu and intuitive filters, enhancing the user experience for both retail and professional clients.
- Portfolio Showcase: A section was dedicated to displaying Murano Stone’s extensive portfolio of projects, showcasing their expertise and the quality of work across Egypt. This feature aimed to inspire potential clients and demonstrate the brand’s capabilities.
- Downloadable Catalogues: To provide clients with in-depth information about products and services, downloadable catalogues were added to the website. This allowed clients to explore Murano Stone’s offerings at their convenience.
- Custom Rate Generator: A unique feature was built into the website – a custom rate generator. This tool enables clients to estimate the quantity of stone required for their projects by inputting the dimensions of the surface area (height and width). This innovative solution aids in project planning and budgeting.
Results and Impact:
The redevelopment of Murano Stone’s eCommerce website led to several tangible benefits:- Brand-Centric Online Presence: The new website accurately reflected the Murano Stone brand, merging aesthetics with functionality to cater to both B2B and B2C segments effectively.
- Enhanced User Experience: The introduction of easy navigation, combined collections, and intuitive filters significantly improved the browsing experience, making it simpler for clients to find and explore products and services.
- Increased Engagement: The portfolio showcase and downloadable catalogues provided an immersive experience, allowing clients to gain a deeper understanding of Murano Stone’s value proposition and project capabilities.
- Streamlined Project Planning: The custom rate generator became a standout feature, offering clients a practical tool for estimating material requirements, thereby enhancing the service offering and customer satisfaction.
